It’s easy to fall in love with an idea. Many entrepreneurs believe that once they’ve built a great product, success will follow. But guess what: A business isn’t built on what you create—it’s built on who buys it.
Take Zomato, for example. When it started as a restaurant listing platform, it wasn’t just about having a great product—it was about solving a real problem. People struggled to find good restaurants with reliable reviews, and Zomato made that easier.
But the real game-changer? Understanding what customers actually needed. Over time, it evolved into a food delivery giant, adapting to how people preferred to order and eat.
No matter how brilliant your product is, if no one is using it, it’s just an idea. The real test? Finding, understanding, and keeping customers.
1-1-1 Breakdown: From Product to Customers
Are you focused on perfecting your product, or are you obsessing over your customers? The best businesses don’t start with what they want to build; they start with what people actually need.
→ Remember: The market decides the success of your product, not you.
Your next best business decision won’t come from a brainstorming session—it will come from a conversation with a real customer.
→ Do this now: Reach out to one customer this week. Ask them why they use (or don’t use) your product, what frustrates them, and what they truly need. Their answers might just change everything.
“Businesses that obsess over customers thrive. Businesses that obsess over products die.”
Next Big Leap (NBL): Customer Obsession Is the Real Growth Hack
Your Next Big Leap isn’t launching another feature, tweaking your branding, or perfecting your pitch deck. It’s deeply understanding your customers and making their problems your business.
Because at the end of the day, no customers = no business.
Thanks for Reading!
Hey! I’m Alkesh Agarwal.
An entrepreneur and investor who believes that as we dive into 2025, let’s take bold leaps, embrace growth, and focus on what truly matters – Health, Happiness, and meaningful progress. Here’s to making every step of the journey count!
Start your leap with these tools and ideas:
Read: The Lean Startup by Eric Ries —A must-read on building businesses that adapt to customer feedback.
Watch: This TED Talk on “Why Listening to Customers is Your Best Growth Strategy.”
Try This Tool: Typeform—A great way to gather real customer insights through simple, engaging surveys.
Don’t build in isolation—build for the people who will buy. 🚀
